Brown Distributing Company, Inc. - Richmond, VA

Non-Alcohol Brand Development Manager

Posted Date 1 month ago(6/30/2022 12:42 PM)
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Brown Distributing Company is a leading beverage distributor throughout the state of Virginia. Since 1919, Brown Distributing has grown into a beverage distribution business with combined sales of over 3 million cases annually and serving in excess of 3,000 retailers with over 200 employees. Brown Distributing offers their employees competitive compensation, complete benefit package, including medical, dental, vision, company paid life insurance and a 401K employer match.


We are seeking a career-minded Non-Alcohol Brand Development Manager to join our team in Richmond, VA.

We are looking for candidates who take initiative, have strong problem solving skills, and provide unparalleled customer service. Previous NA experience is required!




Phone & Vehcile Allowances are provided 


To maximize Sales of the Non-Alcohol Brand Portfolio for all sales divisions of Brown Distributing.  Ensure BDC complies with all of Supplier standards. Create and maintain a positive, productive working relationship between BDC and its NA Suppliers. 

The following Key Performance Indicators will be used to quantitatively measure the performance of this position:

  • NA Brand Trends vs. Company designated Goals
  • NA Brand Distribution vs. Company designated Goals
  • 60% of time spent in market
  • Minimum of 2 sales representative ride withs per month
  • Successful roll out of plan and implementation of new NA products

Supplier Communication

  • Along with the VP of Business Development, the NA Brand Development Manager is the primary contact with Suppliers and must be up to date on internal and external performance and trends, and ensure that all communication is disseminated to the appropriate recipients within BDC.

Sales and Marketing

  • Work with appropriate Supplier Representative to develop BDC’s Annual NA Brand Business Plan. Business plan must include calendar of sales & marketing activities that will serve as roadmap to PFP, Incentives and Events for the year.
  • Work with On & Off Premise Sales Directors to translate Business Plan Objectives to DSM level. Provide Monthly updates by DSM & Department to review progress.
  • Develop in conjunction with Suppliers BDC’s NA Brand Standards. Once these sales, distribution, shelf space, POS and display standards have been defined/updated, the NA Brand Development Manager must communicate them to On & Off Premise Sales Teams; including category management, chain and sign shop personnel.The NA Brand Development Manager is responsible for communicating and reinforcing these standards during weekly sales meetings, ride withs, time in market and sales management meetings.
  • Provide input into BDC’s PFP and Incentive Plan. Ensure proper tracking and communication during weekly sales department meetings.
  • Participate in Chain Calls with KAM’s in Top 10 Off Premise National, Regional and Local Chains.
  • Responsible for Local and National Chain account calls:
  • On Premise Account calls on Hotels, Airport and Venues,
  • Off Premise Account calls on Grocery, Convenience, Drug, Liquor, etc.
  • Utilize a dedicated portion of each Departmental sales meeting to address NA specific brand performance, plans, price promotions and opportunities. Also, NA Brand Development Manager would use sales meetings to provide product knowledge training and sales training specific to NA Brands (tied to their brands features and benefits)
  • Responsible for identifying consumer and retail trends in the market and develop programming that will position BDC’s NA Brands to win in the market.
  • Must work with assigned Suppliers and Inventory Manager to provide timely information on inventory needs to prevent OOS.
  • Attend all relevant Supplier meetings.
  • Complete a minimum of 2 monthly ridewiths with sales representatives.


  • Provide Monthly Distribution Update vs. Goals
  • Package Level Off-Premise
  • Brand Level On-Premise
  • Provide Recap of Time in Market with follow up to Sales Representative
  • Proficient in PowerPoint, Excel and internal system tools, required



  • Previous Non-Alcoholic industry experience is required
  • At least 2 years experience in the beer industry or comparable beverage marketing positions
  • Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence.
  • Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
  • Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. 
  • Ability to deal with problems involving several concrete variables in standardized situations.

All final applicants will be required to comply and pass all drug, background, and driving checks



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